Hype är inte ett nytt fenomen. Historiskt sett kan man identifiera flera produktlanseringar som lyckats skapa en hype bland människor. Vare sig det handlar om en spontan reaktion eller skicklig marknadsföring återstår det faktum att vissa produkter sprids betydligt mer än andra. Detta tycks leda till ett speciellt beteende hos konsumenterna..

To identify the underlying forces behind a Product hype is difficult and the findings often seem random and unclear. To create a better understanding behind the affecting mechanisms would consequently be a valuable addition to the surrounding research area. The purpose of this paper is to understand if there exist common denominators between different Product hypes and in such a case, which these are and how they function. By conducting a case-study on four products which have enjoyed immense sale success on the Swedish market, the possible presence of structural resemblance will be analyzed. From the study we can conclude common denominators such as the presence of an underlying trend and an overbalance of indirect decision basis do exist.

Sveriges geologiska undersökning (SGU) ansvarar för den nationella övervakningen av grundvattennivåer. I Grundvattennätet finns drygt 300 mätstationer där grundvattennivåer observeras två gånger varje månad. Grundvattensituationen i Sverige och grundvattenmagasinens fyllnadsgrad presenteras med kartor som konstrueras med data från de uppmätta grundvattennivåerna. För att öka detaljgraden i kartorna syftade detta arbete till att undersöka om beräkningar från den hydrologiska beräkningsmodellen S-HYPE kunde användas för att fylla ut med data där mätningar inte finns tillgängliga. Arbetet utfördes genom korrelationsanalyser mellan uppmätta och beräknade grundvattennivåer för att avgöra noggrannheten i S-HYPEs beräkningar av grundvattennivåer.

HYPE-modellen utvecklades som ett hjälpmedel för att uppfylla målet om att alla svenska vattendrag ska ha uppnått åtminstone god ekologisk status år 2015, enligt EU:s ramdirektiv för vatten. I HYPE-modellen delas avrinningsområdet in i markklasser, som definieras utifrån kombinationen av jordart och markanvändning/marktäckeklass. I modellen finns det många parametrar. Vissa av dem är generella för ett större område eller kan hämtas ifrån tidigare forskning, medan andra måste kalibreras för varje avrinningsområde. De parametrar som kalibreras beror i de flesta fall antingen av jordart eller av markanvändning eller marktäckeklass.Syftet i den här undersökningen var att kalibrera HYPE-modellen för ett mindre avrinningsområde samt undersöka avrinningsvägar och utvärdera den utförda kalibreringen.

Product development is essential for all companies that want to survive in competitive markets regardless of the characteristics of the product that the company sells. Companies that sell products within product categories which can be seen as bad, also need to develop their products in order to remain competitive. If these bad products add a positive attribute, for example that they get organic, a contradiction within the product arises and they get incongruent. This thesis investigates which effects that follow a launch of an incongruent product. The thesis also examines if these effects are affected by the strength of the brand under which the product is launched.A total of 240 respondents participated in an experimental study where product incongruity was manipulated for two different product categories, where one well known brand and one unknown brand were examined in each category.

This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

Most people have been forced to throw away a pot-plant after its death. There are many reasons to the death of a plant, but mainly it?s because its owner forgets it, and therefore fails to water it. The purpose of this project is therefore to develop a product which can prevent this from happening, while the product has to have a low manufacturing cost to be able to compete whit other, similar, products on the market. During the project, a benchmarking has been done to give a clear picture of what the product has to compete with. The directives there are for CE-marking, and which of these who concerns the product has also been looked up.

Title:Product abandonment ? A comparative study of five ABB-units Level:Master thesis in Business administration, spring 2011.Purpose:The purpose of this paper is to through a comparative analysis examine how different companies, within the same group, works with product abandonment and what factors influence the process.Problem:How important is situational and product specific factors in a product abandonment process in which the organizational factors are constant?Method:This study is based on primary as well as secondary data where interviews represent the primary data. Interviews, following the same interview guide, were made with five companies within the same group.Result:The results from the empirical studies presented in the text below recurring themes derived from the framework.Conclusions:Our conclusions are that the importance of product specific factors is of significant matters in a product abandonment process, even when organizational factors are constant. We base that on that although the companies are within the same group, under the same strategic direction and constructed according to the same organizational structure the product abandonment process is different for the respective companies.Keywords:Product abandonment, product deletion, product elimination, weak products, ABB .

Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.

The management of information is one of the key aspects within a successful andefficient product development process, particularly regarding complex products.Scania CV AB is at the moment developing a new IT-system, OAS, which aims tomanage the company?s product data. With this as a background, the purpose of thismaster thesis is to identify the cross-functional user needs within Scania?s organizationconcerning product data and the management around it.To fulfill the purpose, an empirical study consisting of 40 personal interviews with 50representatives from different functions within Scania?s organization was carriedthrough. The empirical data was then analyzed focusing on identifying thecross-functional needs and issues.The study points out that there is a big potential regarding improvement among themanagement of product data.

Abstract Title: A conjoint analysis of packaging attributes. How can the attributes of a product?s packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 15 credits Purpose: The purpose is to find out how visual and technical attributes on product packaging affects the consumers tendency to want to buy the product. Method: Conjoint analysis and a quantitative survey. Results: When developing a package for a food product we?ve reached the conclusion that it is most important to have clear product information on it.

Studies show that activity based costing (ABC) is not widespread in practice even though it has been present in the academic world since the 80's. This thesis examines the reasons for the discrepancy between theory and practice through a case study of a Swedish manufacturing company. The intension is to answer the question of what contributes to the choice of precision in product costing.We found arguments for increasing precision in product costing but not to the extent of a full-scale ABC implementation. The company's estimation of the value of increased precision. In the study three company unique factors were isolated that affected the company's estimation of value; drifting purpose of product costing, historical use of product costing and knowledge about product costing..

Hur stor den naturliga kväveavskiljningen är från utsläpp av kväve tills att utsläppet når havet, är väldigt svårt att mäta. Den procentuella avskiljningen, skillnaden mellan brutto- och nettobelastning även kallad retention, skattas därför ofta med vattenkvalitetsmodeller som försöker beskriva de naturliga processer som sker. Beräkningsmodellerna är en förenklad beskrivning av verkligheten och ett hjälpmedel för att få en överblick över t.ex. närsaltsbelastning och retention i ett område.I svenska vatten, sker kväverening främst i sjöar, genom denitrifikation, dvs omvandling av oorganiskt kväve i form av nitrat till kvävgas och permanent sedimentering av föreningar som innehåller oorganiska och organiska kväve. Därför är det viktigt att beskriva processer i sjöar adekvat om trovärdiga modeller för att förutsäga flöden av kväve ska utvecklas och användas.Målet med projektet har varit att förbättra resultatet för beräkning av kväveavskiljning i sjöar för storskalig modellering med S-HYPE främst med avseende på denitrifikation men också i djupare sjöar där modellen idag överskattar kväveavskiljningen.

Purpose: The purpose of our thesis is to analyze the application of models from product branding on job-seeking business students as a way to establish a personal brand.Conclude: We found that the principles of product branding closely resembles those of personal branding and are therefore applicable. The models that build a products brand can do the same for a business student. Thereby we can conclude that personal branding does derive from product branding..

This thesis is an addition to pictures and animation that has been developed using CATIA V5. The animation and the images are a market basis to test whether the product is of interest in the Nordic market. The thesis is structured with elements of the Fredy Olsson method. In this thesis there is also a short presentation of the company Tylö AB, which been chosen to market test the product. A product definition with the sub-headings; ?Description and use of product?, ?Environmentand users?, ?Economy? and ?Product inquiry?, are the basis for the product.